Pricing & Revenue Strategy
Increase and Diversify Your Association Revenue
If you are not in command of your pricing strategy,
you risk leaving money on the table.
Experiencing Pricing Push-back?
Strategy is influence. It’s not enough for associations to react to inflation; you need to anticipate market shifts and lead with confidence.
One of the biggest red herrings for boards is the belief that you "already cost too much." We know that pricing your membership isn’t about shaking down your members—it’s about aligning price with the perception of value.
Halmyre creates win-win situations for your members that:
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Move associations beyond "cost-plus" thinking and
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Secure generational funding for your most critical projects.
Halmyre's Pricing Strategy Solutions
Membership & Sponsorship Modelling
To truly grow, your association needs strong
membership and sponsorship models that balance the "three currencies": Time, Talent, and Treasure.
Halmyre builds expert models that drive growth by aligning your value proposition with member and sponsor experiences.
Membership Packaging & Pricing
How you package and price your solution is critical to attracting and retaining members. Halmyre recognizes that each association packages, prices and markets its offering to members and prospective members uniquely.
We architect the consensus needed to evolve long-standing structures, ensuring your offering is uniquely positioned to attract and retain members and sponsors in your specific market.
Change Management
Change can be daunting. It requires strong leaders who can drive change, transform business, and create a well-mapped-out growth strategy. Without change, growth is just a distant dream.
Here at Halmyre, our team of consultants are highly experienced experts in setting growth direction based on data-informed insights and customer experience. We support a broad range of strategic and change management processes.
Intelligent Solutions for Dues and Non-Dues Revenue
We move organizations from internal assumptions to market-led revenue growth by feeding our proprietary "outside-in" engine with three critical inputs:
1. Members' and future members' value perceptions and willingness to pay.
2. Your revenue needs, based on net profit margin targets.
3. Actual market value of your unique features and benefits.
How We Deliver: Halmyre's Service Tiers
DIY
We review your current plans to evolve your dues and non-dues revenue and provide you with the sounding board you need to move forward with confidence.
Challenge With You
Bolster your existing revenue planning with clear-eyed market valuations and sensitivity analysis to buffer against risk.
Lead With You
Total revenue transformation, exploration and dues and non-dues modelling that will build long-term confidence with leadership teams and the Board.
Pricing Strategy Toolkit: Resources to Explore
Pricing Strategy: SPARK
Ideas and inspiration. Case studies that spark a "we should do that" moment.
Materials Technology Institute
Auditing membership pricing to address declining revenue despite stable membership retention.
Ontario Public Buyers Association
Leveraged relationships and generational thinking to create an education platform win-win-win.
Canadian Finance and Leasing Association
Creating record-breaking sponsorship revenue through ROI-focused event sponsorships.
Pricing Strategy: FUEL
Sustenance and substance. Webinars, white papers and frameworks that give you the power to build.
The Art & Science of Association Pricing Strategies Recording and Highlights
Master the dual nature of pricing and learn how to transition from emotional, reactive pricing to a disciplined, strategic approach.




